Plan for the worst with MySpace

During our latest show, we had been asked about the status of Myspace. The parent company of MySpace is News Corporation. is reporting that News Corp. might be seeking to sell MySpace…During a conference call with the Deputy Chairman, President, and Chief Operating Officer of News Corp. (Chase Carey) about earnings…
How much time do you give the relaunch to figure out if it’s successful. And what if it’s not?
We judge in quarters, not in years. Goal is to get to a place where top-line revenue is going in the right direction and “a clear path to profitability.” We feel good about the relaunch. But “our traffic numbers are still not going in the right direction” and we have to stabilize that.
(Cue the dramatic “dun-dun-DUN!” music…)

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