I was sitting here tonight working on an Audio feature for TechtalkRadio thinking about the Adobe Audition program. It seems like a couple of years have gone by since the program I have recommended to several Radio Stations for Production Work was released. It would be great if some of the companies that put out these full featured programs released the new versions similar to the way Hollywood puts out movies! It seems that now when a feature film is on the way, we get to hear about it, see previews and of course talk about it with other fans of films. I remember seeing the trailer for the first Iron Man film in theaters almost a full 6 months before the release date. Even games are using this technique to really wet our appetites for a new title. With Call of Duty Black Ops which arrives next week, we also heard about it months ago with a release date and a preview.
In the Marketing sence, this can be good or bad. The most recent addition of Medal of Honor features warfare similar to what we would find in the new Call of Duty. Did they get the jump in putting out the title and taking the 50-60 bucks out of the pocket of a consumer that may have been saving up for COD? Apple seems to never talk about a product officially until it is actually available. This works for them in the sense of excitement about a product and speculation of an announcement but we really are never quite sure. I remember some years ago waiting for another version of Adobe Pagemaker but at the same time, Adobe had this new program that worked similar to Pagemaker called InDesign. User to Pagemaker forums and chats were sounding the death knell for the program which seemed to have a huge user base but really couldn’t do more than it already was doing. That’s not good for the software industry isi it? A Product with a huge life cycle, one that does all it needs to do in a simple basic easy layout?
Generating sales is how even these large companies can continue to develop and produce solutions for a variety of products. For those that use Adobe Audition, it should be hard to argue that there is more that they could really do with it without making clutter of the program itself? The boards are beginning to talk and similar to the chatter heard during the “Pagemaker Crisis” we are hearing comparisons to Adobe Soundbooth. After careful digging I did find a light at the end of the tunnel with a Blog from Adobe Evangelist Terry White which last June he focused on the Adobe Audition package available for the Mac and gave a preview of a version he says should be avialable for both platforms. It looks like there still could be life to the Adobe Audition program and with more users taking the plunge to 64bit programs, this might be a welcome new version.
Take a look at Terry’s blog post on Adobe Audition and visit often, he always provides some great information without the rumors. His blog for me was like seeing a trailer to Star Trek 2, Can’t wait!