world wide wait

Standard guidelines for ideal Web response times (Nielsen 1999, page 42):

0.1 second (one tenth of a second).
Ideal response time. The user doesn’t sense any interruption.

1 second. Highest acceptable response time.
Download times above 1 second interrupt the user experience.

10 seconds. Unacceptable response time.
The user experience is interrupted and the user is likely to leave the site or system.
These numbers are useful for planning server capacity.

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one-second response times = five kilobytes at 56 Kbps

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Speedy downloads, speedy connections:
Minimize HTML, the number and size of graphics, and multimedia

Legibility
Use high contrast colors for optimum legibility (black text on white background best)

page width:
600 pixels and resizable [although 580 works best on Macs – ed.]

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Minimize the number of steps needed to accomplish tasks
Load in under 20 to 30 seconds

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