The Starbucks Digital Network is now active!

“Starbucks today announced the launch of the Starbucks Digital Network, in partnership with Yahoo!…Serving up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events, the Starbucks Digital Network, is powered by free Wi-Fi and available only in Starbucks stores. Developed for screens big and small, customers with Wi-Fi enabled laptops, tablets or smartphones can visit the network while in line or while enjoying their favorite beverage in the cafe.

“…The digital network’s hand-picked premium content spans six channels: News, Entertainment, Wellness, Business & Careers, My Neighborhood and Starbucks. Newly signed content providers include Bookish Reading Club, Foursquare, GOOD, LinkedIn, New Word City and The Weather Channel.

On the landing page header, customers can check-into Foursquare and see the status of My Starbucks Rewards.  And, “Customers can access a social media dashboard on the footer of the landing page featuring Starbucks four main social media channels: Facebook, Twitter, My Starbucks Idea and YouTube.

“In the News channel, customers have free access to New York Times Reader 2.0, WSJ.com and USA TODAY eEdition…These subscription-based services are free to customers only on the Starbucks Digital Network. Yahoo! News and Yahoo! Sports will serve up additional stories. GOOD is the latest addition to the channel, bringing new infographics to the network two days prior to appearing on www.good.is.

“…the entertainment channel…Bookish Reading Club offers free access to great books each week from numerous publishers

“…New Word City will offer a combination of excerpts and full books, including original travel guides…

“…Nick Jr. Boost offers free access to its complete, personalized educational program for early learners and their parents…SnagFilms opens launch with a series of music documentaries including ‘Buena Vista Social Club’, ‘Girls Rock’, ‘Heavy Metal in Baghdad’, ‘Kurt and Courtney’, ‘Dig’ and powerful films on Biggie & Tupac, the Flaming Lips, Jimi Hendrix and others…SnagFilms and Starbucks will co-curate monthly themed film festivals for the network.

“…Rodale offers specialized digital content including articles, recipes and videos from Rodale.com, Men’s Health, Women’s Health, Runner’s World, Bicycling, Prevention, Organic Gardening and Eat This, Not That! as well as a custom ‘Map my Ride, Map by Run’ app that helps customers find new routes in their local community for fitness or fun.

“…Foursquare…will offer web-based check-ins in every store. You can see each store’s mayor along with other Foursquare users who have recently checked in.

“…Zagat will help customers eat well by providing full ratings and reviews for restaurants in the neighborhood around each Starbucks store.”

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